Why do You Drink Alcohol?

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Have you ever wondered why people actually drink? Do they actually enjoy the bitter taste of alcohol? Is the high they get after drinking? Or just a social reason?

A lot of scientific studies and research have been conducted to understand this reason, although no real conclusions have been arrived at, studies do suggest that people usually drink due to one of the following reasons. Read along and tell me which one are you?

1. Social Norm – Did you just start drinking because of the social norm, attending parties and events? It is one of the most common ways for people to get into a drinking habit. To stand empty-handed when everyone else at the party is holding a wine glass doesn’t go down too well with a lot of people and thus they give into holding one themselves.

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2. Peer Pressure – Did your friends forcibly make you gulp down that first beer and then there was no looking back? A lot of youngsters give into drinking because they are introduced to alcohol as a result of peer pressure. Usually, it happens with people during school and college days or when they start working.

3. Past Experiences – It is said that people tend to go back to drinking if they tried and liked the overall experience. Whether it was the taste of the drink or the high feeling one gets, past experiences tend to influence a person’s drinking habits. In fact, if a person has had a negative past experience, it could lead to him not considering drinking at all in future.

4. Stress – Known to remove and ease out temporary anxiety, a lot of people give into drinking because of stress or depression. It definitely does not cure any depression, but it is one of the most common excuses for people to take up drinking.

5. Environment – Alcohol cravings increase when watching TV shows, seeing ads at events, and watching other media about alcohol. In contrast, financial influences, such as taxes, make drinking less attractive. It has been proven that simply increasing the price of an alcoholic beverage by 10 per cent reduces alcohol consumption by 7 per cent.

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6. Accessibility – This is a very simple reason. There are a lot of alcoholic drinks to choose from which are easily accessible. Those who may not like hard drinks often settle for easy drinks like beer or vodka because it is both easily available and common. Drinking alcohol is also a very regular habit among adults in most families and thus the youngsters just follow the footsteps of their adults. Alcohol is also readily available in most supermarkets.

7. As an Act of Rebellion – Some people drink alcohol to be a rebel. They don’t want to be bound by rules and think it’s just cool to drink. This is often seen amongst youngsters as an adolescent factor.

8. For Fun – As much as depression is a common cause to settle for alcohol as a resort, happiness is equally a factor. People drink just to enjoy, have fun and celebrate.

So what was your reason to choose to drink, do you recall? And do you know, that getting some clarity on the actual reason you started drinking could help you quit alcohol? So think wisely, and drink responsibly.

AditI Malhotra
AditI Malhotrahttps://foodandhospitality.incrediblegoa.org/
Having covered more than 1000 restaurants and hotels across the country and globe, Aditi found her passion for food and travelling right in her childhood. At a later stage, travelling for work only fuelled this passion further and she started documenting her experiences as a food and lifestyle blogger 12 years ago and since then there has been no looking back! A woman who wears many hats, she holds a dual MBA degree in Mass Communications & Event Management from NIM and has 22+ years’ experience in marketing. She specialises in designing and executing marketing campaigns for brands, content management and digital media. Aditi moved to Goa 5 years ago after quitting her high profile job as AVP Client Servicing with Candid Marketing & DGM Strategy with Percept before that. Today she successfully manages social media and marketing for a handful of brands and enjoys planning events & weddings too. Experimenting in the kitchen and trying her hand at mixology is what she loves and in fact, it’s the combination of both that made her win the title of Mahou Maestra Chef in 2019 where she had to prepare a dish using beer. Single mother to a smart 18-year-old boy, you will either find her at home in pyjamas, working on her laptop and spending time with her family or all decked up to check out the new restaurant in town!

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