Imagine a drink that offers an exhilarating experience without the aftereffects of a hangover. Enter “Feni”, Goa’s 500-year-old signature spirit. Specifically, “Cashew Feni”, a drink produced exclusively in Goa—is found nowhere else in the world.
In a bold move to redefine this heritage beverage, the Cheers Group has introduced “Hven Single de Feni – Cashew”, priced at ₹1,200 for a 750ml bottle. This exquisite creation marks a significant shift in the perception of Feni. Once relegated to the status of country liquor, Feni is now set to shine as a super-premium spirit on the global stage.
“If you’re seeking something extraordinary that transcends mere taste, look no further. “Hven Single de Feni – Cashew” is a testament to local brilliance, craftsmanship, and the art of experimentation,” says Ashwin Balivada, CEO of Cheers Group, an alumnus of Cambridge University, UK, where he honed his business acumen.
Under the leadership of visionary founder Dr. Mohan Krishna and CEO Ashwin Balivada, Cheers Group has become synonymous with luxury in the beverage alcohol industry. Known for crafting iconic brands, the group has accumulated over 200 international awards across its broad portfolio of ultra-premium spirits, placing its value at an impressive INR 600 crores. With international capital equity funds eyeing stakes in this innovative company, Cheers Group is poised for global expansion.
“Hven Single de Feni masterfully balances Cashew Feni’s bold, fruity flavour, making it irresistible for new-generation connoisseurs. We are committed to sharing Goa’s heritage drink with the world,” affirms Dr Mohan Krishna, the world’s first PhD in liquor marketing and founder of Cheers Group.
Feni’s journey mirrors Goa’s evolution—from a sleepy, rural paradise to a cosmopolitan haven. Despite its rise in global recognition, Feni has retained its soul. Crafted using traditional methods and local ingredients, this artisanal spirit continues to embody the essence of Goa with every sip.
Much like gin and tequila before it, Feni is poised to transcend its local roots and take the global stage. With the support of modern distillers, legacy businesses, and government initiatives, this 500-year-old aromatic spirit—complete with a prestigious Geographical Indication (GI) tag—is ready to shed its “country liquor” image and embrace a new status as a hip, international sensation.
Can Goa’s iconic Feni make its mark worldwide? Cheers Group, with its award-winning portfolio and international presence, is set to lead the charge. With the launch of “Hven Single de Feni – Cashew”, they are determined to ensure that Goa’s finest spirit captures the world’s attention.
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