Weird Food Trends, Where Are We Heading?

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Only rare kinds of people don’t love desserts and whether you have an extreme sweet tooth or enjoy an occasional indulgence, sweets, and desserts from an integral part of our culinary culture.

But now imagine your humble gulab jamun being dipped in a gram flour batter spiced with salt, chilli powder, cumin, chaat masala etc., then deep-fried and served to you as a dessert.

Ok if this was not enough, let me give you two more weird examples. How about a black forest pastry dipped in the same batter and fried, or a Maggi topped with loads of Roohafaza and mind you the Maggi has its magic masala too. Well, the list doesn’t end here, there is gulab jamun pizza, Maggi milkshake, Dosa Ice Cream Rolls, Momos Ice Cream, Fanta Omelet, Oreo Pakode and some other crazier things.

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No, I haven’t lost my mind, but I am sure if you are on social media, you would have come across these weird food experiments wherein someone prepares these odd dishes and an influencer is seen tasting them and then spitting.

I often question these levels of stupidity that some people are stooping down to only for the sake of views and likes. I mean is it worth it? In the process of gaining more views on such videos aren’t we insulting food? Every dish in our country has a cultural value, already in the name of fusion we have killed the authenticity of many dishes. But I have seen a lot of people enjoying some of those fusions like a Dal Makhani Gol Gappa or a Butter Chicken Pasta because they complement the flavours and to say the least, they are edible.

But what’s this? A dessert made like a pakoda for eventually spitting.

Is the world of social media and the need for instant fame even at the cost of something as useless as this, taking over the minds of young influencers completely? Is gaining likes and views from people you don’t even know personally more important than being sensitive towards something as important as food.

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In a country where even now thousands of people succumb to hunger each day, here we have a huge community of people who start following these trends wasting food just for the heck of some likes and views.

Well, as a food influencer and even more as a citizen of this country, it bothers me. Do share your thoughts and opinions, do you detest it as much as I do, or do you think all is fair for fun?

AditI Malhotra
AditI Malhotra
Having covered more than 1000 restaurants and hotels across the country and globe, Aditi found her passion for food and travelling right in her childhood. At a later stage, travelling for work only fuelled this passion further and she started documenting her experiences as a food and lifestyle blogger 12 years ago and since then there has been no looking back! A woman who wears many hats, she holds a dual MBA degree in Mass Communications & Event Management from NIM and has 22+ years’ experience in marketing. She specialises in designing and executing marketing campaigns for brands, content management and digital media. Aditi moved to Goa 5 years ago after quitting her high profile job as AVP Client Servicing with Candid Marketing & DGM Strategy with Percept before that. Today she successfully manages social media and marketing for a handful of brands and enjoys planning events & weddings too. Experimenting in the kitchen and trying her hand at mixology is what she loves and in fact, it’s the combination of both that made her win the title of Mahou Maestra Chef in 2019 where she had to prepare a dish using beer. Single mother to a smart 18-year-old boy, you will either find her at home in pyjamas, working on her laptop and spending time with her family or all decked up to check out the new restaurant in town!

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