Ever found yourself in a dilemma? Or in a pickle, so to say! About whether a rich oily pickle could ever be what the doctor ordered? Enter the Oomah brand of pickles which are popular for their section of no oil no sugar and minimal oil pickles that are homemade, sun-cooked, and with no additives added.
The brainchild of Priyanka Gupta, whose childhood nostalgic memories of summery days and homemade pickles by Maa or the neighbouring Aunty got her to try her hand at pickling.
Having moved to Goa after her marriage, her mother-in-law became her mentor and guide having expressed admiration for Priyanka’s pickling skills.
Encouraged by the deserved praise heaped on her, Priyanka guided by her mother-in-law decided to take an off-beat path in pickles. A healthy pickle is what she wanted to offer. Thus, was born her best-selling pickle, Sweet Lemon Ginger.
Priyanka posted about it on Instagram and the orders started pouring in!
This Marwari bahu with a business family background embraced the challenges of entrepreneurship with gusto and the positive feedback she got from her clientele encouraged her each day to innovate and experiment with pickles. Jaggery replaces sugar, and the natural oil and juices of vegetables are coaxed out replacing oil.
For these innovations, Priyanka gives full credit to her mother-in-law, whose name Uma, has been stylized as Oomah to become the name of the brand. It is also a tribute to mothers everywhere who have made these delicious pickles a part of our collective nostalgia.
Priyanka shares with us a very simple but tasty turmeric pickle that you can make at home this summer.
Grated raw turmeric
Red chili flakes
Fenugreek seeds powder
Split mustard seeds
Mix Grated Raw Turmeric, Ginger together, and soak it in lemon juice for an hour.
Add Rock salt, red chili flakes, fennel, fenugreek seeds powder, split mustard seeds
Mix it well.
Heat mustard oil and put some onion seeds in it. Pour this on the pickle mix and toss it all together.
Your Raw Haldi Pickle is ready!