The Cheers group, India’s leading luxury spirits company has been honoured with top awards at the Drinks Live prestigious Spirits Business Awards including ‘Lifetime Achievement’ for founder Dr Mohan Krishna and ‘Double Gold’ for Three Monkeys Indian Single Malt Whisky.
ln 2009, together with his wife Anuradha, they built an enduring passion and dedication to craft and generosity of spirit in supporting others hone their skills.
Dr Krishna is the “World’s first liquor marketing Doctorate” and recipient of the “Alcobev Marketing Guru” and “Marketing Scientist of the Millennium” awards. He has been listed in the leading International Liquor magazines as one of the most influential personalities in the liquor industry.
He is an industry veteran with rich and profound experience also worked with SAB Miller, Shaw Wallace and United Spirits (now Diageo). During his career, he has been instrumental in launching and building many leading global brands.
Dr Krishna has published over 2000 articles on beverage alcohol in various journals and magazines of international repute, as well his interviews appeared on popular Television channels and in various publications. He is an international speaker and was invited as a keynote speaker at many global conferences.
Dr Krishna is a “Top-Notch Packaging expert” and bagged many National and International awards for his liquor products. The key elements of his packaging mantra: Creativity, Marketability, Innovation, Execution, and On-Pack Branding.
His love for whisky and innovation has helped build the Best Indian single malt awarded “Three Monkeys Indian Single Malt Whisky” brand into what it is today!