In a landmark recognition of Indian excellence on the global stage, Taj, the flagship brand of the Indian Hotels Company (IHCL), has once again claimed the coveted title of World’s Strongest Hotel Brand for 2025. The accolade comes from Brand Finance UK, the world’s leading independent brand valuation consultancy, through its annual ‘Hotels 50 2025’ report. This is the fourth time Taj has secured this top honor, reaffirming its reputation as a beacon of luxury, trust, and timeless hospitality.
With a Brand Strength Index (BSI) score of 92.2 out of 100, Taj outshines global hospitality giants, thanks to its unmatched legacy, guest loyalty, and exceptional service standards. In its home market, the brand commands a perfect 10 in brand knowledge and selection, and posts a formidable 97% awareness, 91% familiarity, and 38% consumer preference—a rare feat in any sector.
“Taj is more than a hotel brand—it is an emotion,” said Mr. Puneet Chhatwal, Managing Director & CEO of IHCL. “To be recognised yet again as both India’s Strongest Brand across all sectors and the World’s Strongest Hotel Brand is a testament to the enduring essence of ‘Tajness’. For over a century, we’ve stood for timeless elegance, resilience, and responsible innovation, touching lives across continents.”
He further added, “As India’s tourism story unfolds globally, we remain committed to our ESG+ framework, Paathya, for building a future that is not only luxurious but also sustainable and inclusive.”
A Legacy of Strength, A Future of Purpose
Taj’s achievement is not only about strength in numbers, but also about the brand’s emotional resonance and cultural depth. From royal palaces and landmark city hotels to tranquil resorts, safari lodges, and luxury serviced residences, Taj’s 134 properties across 14 countries offer experiences that seamlessly blend Indian heritage with world-class hospitality.
“Taj continues to be close to my heart,” remarked Mr. David Haigh, CEO & Founder of Brand Finance. “Its consistency, its social responsibility, and its unwavering luxury standards make it the world’s strongest hotel brand in 2025 once again. Its strategic global expansion shows a brand that not only leads, but inspires.”
‘Tajness’—India’s Finest Gift to Global Hospitality
What sets Taj apart is its unwavering commitment to ‘Tajness’—a philosophy rooted in warmth, service from the heart, and an unshakeable promise of excellence. In a world where hospitality often leans on trends, Taj remains an icon by staying authentic, resilient, and consistently guest-centric.
From heritage properties like Taj Lake Palace, Udaipur, and Taj Mahal Palace, Mumbai, to modern landmarks and sustainable luxury ventures, the brand continues to evolve while preserving its soul.
Taj’s recognition as the World’s Strongest Hotel Brand 2025 not only brings pride to Indian hospitality but sets a new benchmark for global excellence. It’s more than a win for IHCL—it’s a celebration of India’s place on the world stage of luxury travel and mindful tourism.
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