Rahasya Vodka- India-Infused in a bottle!

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Mixologists enjoy using vodka for cocktails because of its versatility – you taste what they want you to taste, and the vodka flavour is completely hidden. Only a true aficionado will tell you that vodka is best consumed on ice with perhaps a slice of lemon – without any mixers – in its finest form.

The subtle aromas and flavours of vodka are a pleasure to the palate, especially as smaller producers now make artisanal and craft vodkas for a discerning audience. And this is what Varna Bhat (Founder & CEO – Blisswater Industries Pvt. Ltd.) is betting on.

Rahasya, (pronounced Ra-hus-ya), a premium craft vodka inspired by the mysticism and folklore of India. Meaning ‘mystery’ or ‘secret’ in Sanskrit, Rahasya was conceived to create a carefully researched product from India for the world, with pride in India’s rich and glorious civilizational brilliance. This is Goa’s homegrown creation, which has been re-imagined from Indian culinary secrets, to truly represent India. Rahasya Vodka is nothing less than the true taste of India in a bottle.

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Globally, the subcontinent’s vast treasury of flavours has been routinely compressed into a narrow band of archetypal masala. But, undeniably, India has much, much more to offer. Until today, there hasn’t been any spirit that could claim to imbibe Indianness in its very essence. From Kashmir to Kerala, Rahasya’s unique flavour profile instils a hint of nostalgia in anyone who has lived in India or has had any acquaintance with India’s diverse flavours and experiences.

Rahasya Vodka 1

Blisswater Industries Private Limited launched Rahasya with the intent to represent the essence of India and its culture. True to its name, it has a unique flavour as it is inspired by various elements of our Indian way of life. It is an amalgamation of our Indian roots & mystique – to give us an immersive experience!  To put it subtly, there isn’t any other spirit that could say it imbibes Indianness in its true essence.

“Rahasya’s journey started with the desire of creating a product that is premium and distinctly Indian,” said Varna.

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“We’re seeing a good response to the drink as a straight pour and in the cocktails made by our mixologists.”

This unique blend is for those who are well-travelled yet strongly rooted in the ethos of India. How would you enjoy it? Crisp notes with a refreshing aftertaste, this vodka is best enjoyed plain and simple on ice, making it an extremely pleasant and palatable white spirit.

Varna Bhat is a first-generation entrepreneur who comes from a creative industry background in branding, events and experiential marketing. Having grown up in Goa, Varna sought to capture various elements that are inherent to the Indian way of life. As she articulates, “The new Indian consumer takes pride in what is Indian, not just in terms of being manufactured in India but something that speaks of India in its identity.”

Rahasya targets the new age consumer who is aspirational and well-travelled, yet strongly rooted in the ethos of India.

  • Rahasya Vodka is currently available in Goa, Maharashtra and Daman. It will soon be offered in other parts of India
AditI Malhotra
AditI Malhotrahttps://foodandhospitality.incrediblegoa.org/
Having covered more than 1000 restaurants and hotels across the country and globe, Aditi found her passion for food and travelling right in her childhood. At a later stage, travelling for work only fuelled this passion further and she started documenting her experiences as a food and lifestyle blogger 12 years ago and since then there has been no looking back! A woman who wears many hats, she holds a dual MBA degree in Mass Communications & Event Management from NIM and has 22+ years’ experience in marketing. She specialises in designing and executing marketing campaigns for brands, content management and digital media. Aditi moved to Goa 5 years ago after quitting her high profile job as AVP Client Servicing with Candid Marketing & DGM Strategy with Percept before that. Today she successfully manages social media and marketing for a handful of brands and enjoys planning events & weddings too. Experimenting in the kitchen and trying her hand at mixology is what she loves and in fact, it’s the combination of both that made her win the title of Mahou Maestra Chef in 2019 where she had to prepare a dish using beer. Single mother to a smart 18-year-old boy, you will either find her at home in pyjamas, working on her laptop and spending time with her family or all decked up to check out the new restaurant in town!

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