If You are Good at Something, Keep at it – Ashok Bar & Restaurant, Panjim

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We all have come across people who believe in being a master of one trade rather than being a jack of all. Ashok Bar & Restaurant also falls in the same category. Nestled in the by-lanes of Fontainhas, the Latin Quarter of Panjim, there is nothing striking about this place if you see it from the outside. Those just travelling by is most likely to miss it unless accompanied by a local who can enlighten them about this hidden gem.

Given the current times, it’s surprising that Ashok bar has no online presence or marketing strategy put in place and yet you are likely to find it packed with people during lunch and evening hours. It’s a typical no-frill place that is known for its authentic Goan food and cheap alcohol.

Ashok Bar 2

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As you enter the place, you see simply laid down tables and benches which gives you a feel of entering a little school or college canteen rather than a restaurant and bar. On one side, the walls are lined with pictures of famous actors and political personalities who have visited Ashok bar in the past and that further authenticates how well known this place is. On the other side, you can see some alcohol bottles showcasing what they keep.

Coming to their speciality, Ashok is known for its Chicken Xacuti and keeping it very basic and simple, they haven’t tried to go overboard with their menu and focused on what they are good at and continue serving that.

People hoard in numbers to eat the Xacuti day in and day out. And it’s one of those places where you would find single men retiring after a long day at work, getting their drink fixed and eating a simple meal to return home happy. They would end up chatting with complete strangers or sometimes just enjoy a quiet drink on their own without a single word. It’s also a place where big political agendas are discussed amongst a group of colleagues or where gossip mongers sit and pass their time talking about anything under the sun. It’s a place where you would find random chatter and abrupt peals of laughter, a place that is another name of comfort to many in its own unique way.

Some come to relax and some for a fun time, whatever may be the reason, Ashok Bar welcomes one and all with equal warmth.

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Ashok Bar 1

I remember when I went there for the first time, it just felt like coming to a known place, a place you have grown up with, a place that has a somewhat home-like feel where there are no pretensions, nothing artificial, just humbleness and purity. It has that kind of charm that makes you feel comfortable right from the word go.

The chicken xacuti indeed was very good, served with a Pao and a chilled beer on the side, it is one of the best examples of comfort food.

If you haven’t been to Ashok Restaurant & Bar yet, a visit is highly recommended.

AditI Malhotra
AditI Malhotrahttps://foodandhospitality.incrediblegoa.org/
Having covered more than 1000 restaurants and hotels across the country and globe, Aditi found her passion for food and travelling right in her childhood. At a later stage, travelling for work only fuelled this passion further and she started documenting her experiences as a food and lifestyle blogger 12 years ago and since then there has been no looking back! A woman who wears many hats, she holds a dual MBA degree in Mass Communications & Event Management from NIM and has 22+ years’ experience in marketing. She specialises in designing and executing marketing campaigns for brands, content management and digital media. Aditi moved to Goa 5 years ago after quitting her high profile job as AVP Client Servicing with Candid Marketing & DGM Strategy with Percept before that. Today she successfully manages social media and marketing for a handful of brands and enjoys planning events & weddings too. Experimenting in the kitchen and trying her hand at mixology is what she loves and in fact, it’s the combination of both that made her win the title of Mahou Maestra Chef in 2019 where she had to prepare a dish using beer. Single mother to a smart 18-year-old boy, you will either find her at home in pyjamas, working on her laptop and spending time with her family or all decked up to check out the new restaurant in town!

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