Mixologists enjoy using vodka for cocktails because of its versatility – you taste what they want you to taste, and the vodka flavour is completely hidden. Only a true aficionado will tell you that vodka is best consumed on ice with perhaps a slice of lemon – without any mixers – in its finest form.
The subtle aromas and flavours of vodka are a pleasure to the palate, especially as smaller producers now make artisanal and craft vodkas for a discerning audience. And this is what Varna Bhat (Founder & CEO – Blisswater Industries Pvt. Ltd.) is betting on.
Rahasya, (pronounced Ra-hus-ya), a premium craft vodka inspired by the mysticism and folklore of India. Meaning ‘mystery’ or ‘secret’ in Sanskrit, Rahasya was conceived to create a carefully researched product from India for the world, with pride in India’s rich and glorious civilizational brilliance. This is Goa’s homegrown creation, which has been re-imagined from Indian culinary secrets, to truly represent India. Rahasya Vodka is nothing less than the true taste of India in a bottle.
Globally, the subcontinent’s vast treasury of flavours has been routinely compressed into a narrow band of archetypal masala. But, undeniably, India has much, much more to offer. Until today, there hasn’t been any spirit that could claim to imbibe Indianness in its very essence. From Kashmir to Kerala, Rahasya’s unique flavour profile instils a hint of nostalgia in anyone who has lived in India or has had any acquaintance with India’s diverse flavours and experiences.
Blisswater Industries Private Limited launched Rahasya with the intent to represent the essence of India and its culture. True to its name, it has a unique flavour as it is inspired by various elements of our Indian way of life. It is an amalgamation of our Indian roots & mystique – to give us an immersive experience! To put it subtly, there isn’t any other spirit that could say it imbibes Indianness in its true essence.
“Rahasya’s journey started with the desire of creating a product that is premium and distinctly Indian,” said Varna.
“We’re seeing a good response to the drink as a straight pour and in the cocktails made by our mixologists.”
This unique blend is for those who are well-travelled yet strongly rooted in the ethos of India. How would you enjoy it? Crisp notes with a refreshing aftertaste, this vodka is best enjoyed plain and simple on ice, making it an extremely pleasant and palatable white spirit.
Varna Bhat is a first-generation entrepreneur who comes from a creative industry background in branding, events and experiential marketing. Having grown up in Goa, Varna sought to capture various elements that are inherent to the Indian way of life. As she articulates, “The new Indian consumer takes pride in what is Indian, not just in terms of being manufactured in India but something that speaks of India in its identity.”
Rahasya targets the new age consumer who is aspirational and well-travelled, yet strongly rooted in the ethos of India.
- Rahasya Vodka is currently available in Goa, Maharashtra and Daman. It will soon be offered in other parts of India
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