In an extraordinary achievement, Cheers Group has set a new benchmark in the world of single-malt whiskies by winning national accolades for all five of its flagship brands at the prestigious India Star Awards 2024, an initiative of the Government of India. This historic triumph marks a moment of national pride, as no other single-malt whisky company worldwide has ever won such recognition for multiple brands in a single year.
Finding a truly “smooth” single-malt whisky has become rare in today’s market, with high-strength, heavily-aged whiskies dominating shelves. But Cheers Group’s award-winning single malts offer a refreshingly smooth experience, blending rich depth with balanced flavours, making them a favourite among seasoned whisky enthusiasts and casual drinkers.
Under the visionary leadership of founder Dr. Mohan Krishna and CEO Ashwin Balivada, Cheers Group has emerged as a symbol of luxury in the beverage alcohol industry. Known for its dedication to crafting ultra-premium spirits, the group has amassed over 200 national and international awards across its diverse portfolio, establishing a market value of INR 650 crores. With international equity funds eyeing the company, Cheers Group is poised for significant global expansion.
The secret behind these award-winning single malts lies in their maturation process, where they are aged in European oak and American bourbon casks. This innovative approach has propelled Indian single malts onto the global stage, often outperforming their Scottish counterparts in blind tastings. Dr. Mohan Krishna proudly notes, “We are honoured to receive these prestigious awards. Our flagship brand, Kadamba, is a testament to our commitment to quality, with its gentle peating and sophisticated smokiness adding layers of complexity.”
Ashwin Balivada adds, “The distinctive peat and coastal air in our whiskies are key to their character. Our single-malt brands consistently receive praise for their smooth, peaty finish, making them a standout in the global market.”
The rise of Indian single malts has reshaped the global whisky landscape and garnered respect from traditional whisky distilleries worldwide. Once an underdog in the international market, Indian single malts now command a premium price and are sought after for their artisanal craftsmanship and limited-edition releases.
A key factor in Cheers Group’s success is its use of Indian six-row barley, which imparts a unique richness to their whiskies. This barley, distinct from the two-row varieties grown in Europe and America, lends a more viscous texture to the spirit, contributing to its smooth and full-bodied character.
The five award-winning single malts—Secret Island, Kadamba, Balivada, Three Monkeys, and John Rider—are already making waves on the global stage, with international availability growing steadily. Once known as a duty-free staple for travellers, Indian single malts are now easily accessible, offering a world-class whisky experience right at your doorstep. These luxurious whiskies not only make exceptional gifts but also spark curiosity among connoisseurs and casual drinkers alike.
Cheers Group’s remarkable success reaffirms India’s position as a rising powerhouse in the global single-malt industry. With a unique blend of tradition, innovation, and unparalleled craftsmanship, these whiskies are destined to leave a lasting legacy in the world of premium spirits.
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