The organic food industry has been blooming with high demands. The Indian organic food market stood at a value of USD 849.5 million in 2020. The market is further expected to grow at a CAGR of about 20.5% in the forecast period of 2021 and 2026 to reach a value of about USD 2601 million by 2026.
With a dream to be a part of this growing industry and to bring about a conscious change in what people eat, from the peaks of snow-clad Himalayas, Kosher, a zero-waste concept store carrying the best quality organic products touched the Goan shores some 3 years ago.
Kosher Organic has been a dream project of Fahad and his wife Bibi Aaidah. Back in 2010 when Bibi was visiting Kashmir for the first time, she was astonished by the fresh produce that the locals ate from their kitchen gardens. This not just made her more conscious of what she was eating, but also inspired her to do something about it and take the concept of fresh & organic eating to a larger set of audience. Fahad, although belonging to a family whose main business was construction, was in sync with his wife’s sentiments and was highly motivated to promote the organic produce of Kashmir to other parts of the country and the world.
But setting up a concept store in Goa wasn’t possible without the great support of their third partner, Deepesh Sharma, a renowned fitness enthusiast and owner of chains of restaurants around the country. So, they brought their dream products to the wonderful state of Goa where they opened their first flagship store by the name of Kosher.
“Together the three of us are determined to turn kosher into a one-of-a-kind food brand delivering the Kashmir Valley’s richest and finest produce on your table”, says Fahad Mir.
Isodon Flower Honey, White Honey, Morel Mushrooms, and Organic Cumin are a few products that Kosher as a brand has literally crossed the mountains of Kashmir and brought to the shores of Goa. With rare and specific ingredients like Isodon Flower or White Honey, their products speak very highly of their quality.
Mir has been very particular about the products and their purity and thus he chose the pristine forest of Gurez Valley to source his Morrel mushrooms and other products.
“We are here to advocate for unadulterated food and products encouraging our consumers to indulge in real, hygienic, and natural,” co-founder Bibi Aaidah, says. “Our vision is to promote our core belief, the art of healthy living.”
Mir says, “the organic food industry is on the rise and with time it has not only gained popularity, but its demand has also grown. Several factors are projected to lead to its growth in the future.”
In response to the growing global demand for organic products, the brand Kosher has launched completely organic markets in Srinagar and Goa.
“Our products are untreated, unprocessed, and unpasteurized. They naturally contain antibacterial properties, vitamins, and healing components that are vital for the human body,” Mir says.
Besides supporting and practicing a plastic-free economy, Kosher also promotes an all-natural ecosystem. The packaging of the products is in reusable glass containers. The brand takes the necessary steps to protect our world from human interference and keep it green and safe. The Kosher industry is now catering to the fresh, pure, organic needs of many celebrities across the nation as well as overseas and boasts of regular clientele including Malaika Arora, Rhea Kapoor, and Ness Wadia amongst others.
Kosher is now looking at expanding its wings to other cities as well through a franchisee model so that it can reach out to more and more people and create awareness about conscious eating.
You can buy Kosher products online from their website and they deliver all across India. They are soon opening a new store in Porvorim, Goa where you can physically see the products and buy them.