In a delightful fusion of tradition and innovation, Goa’s renowned luxury spirits conglomerate, the Cheers group, has reimagined the timeless appeal of Feni with a sophisticated twist: Cocktail Dreams. Nestled within the vibrant ambience of the Goa government’s Cashew Fest at the esteemed campal grounds, the Cheers group unveiled an exquisite array of Ready-to-Drink cocktails, meticulously crafted with the region’s beloved Cashew Feni.
Drawing upon the expertise garnered from their acclaimed Kadamba single-malt whisky and guided by a commitment to excellence, Cheers group’s mixologists embarked on a journey of exploration, seamlessly blending indigenous cashew spirit with a symphony of carefully curated ingredients. The result is a series of tantalizing concoctions that celebrate the essence of Cashew Feni while introducing refreshing nuances of flavour.
Dr Mohan Krishna, a trailblazer in liquor marketing and the visionary founder of Cheers Group articulates the essence of this endeavour: “Cheers group is dedicated to crafting cocktail variations that harmoniously balance the robust, fruity notes of Cashew Feni, thereby championing Goa’s rich heritage on a global stage.”
At the helm of this culinary innovation is Ashwin Balivada, CEO of Cheers Group, who champions the ethos of convenience without compromising on quality. “Our signature Cashew Feni cocktails transcend conventional mixology, encapsulating the essence of pure Feni infused with tonic water, lime, and spice, all elegantly presented in a 250ml bottle,” remarks Balivada, reflecting on the meticulous craftsmanship that defines each offering.
Echoing this sentiment, Dr Krishna underscores the versatility of these Ready-to-Drink cocktails, which effortlessly elevate any occasion with their refined taste profile. “Whether savoured at a prestigious event, in the comfort of one’s home, or amidst the company of friends, our RTDs epitomize the pinnacle of bar-quality indulgence,” he asserts.
With a nod to tradition and a flair for innovation, Cheers group’s Global Creative Director, Dr Divya Balivada, emphasizes the intricate interplay of ingredients that defines each concoction. “Our RTDs are a testament to the artistry behind pairing distinctive flavours with our masterfully distilled Cashew Feni, resulting in a sensory journey of unrivalled sophistication,” she elaborates.
Indeed, amidst the effervescence of Goa’s cultural tapestry, Cheers group’s Cocktail Dreams stand as a testament to the enduring allure of Feni reimagined for the discerning palate. With each sip, patrons embark on a voyage of discovery, where tradition meets innovation in a harmonious celebration of flavour. Cheers to the Feni-tastic journey ahead!
