Get Ready to add some ‘Circa’ to Your Plates!

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In most Indian households, a meal is almost incomplete without pickles. I am sure, we all have memories of our grandmothers preparing pickles sitting in the verandas or terraces, from sun-drying the chillies and mangoes to fermenting them for days, how we used to enjoy the entire process and also wait eagerly for the pickles to get done.

But now as more and more women work outside the home, they don’t have time for preparing pickles in the traditional way and the commercial pickles are no match for that homely authentic taste of pickles. But thank god for brands like CIRCA that are now making homemade pickles available for everyone to relish. With homemade pickles, one of the best parts is authentic recipes unique to each maker and no use of preservatives since most homemade pickles are made in small batches.

Circa 3

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A wordplay on ‘sirka’ the Hindi name for vinegar & the English loanword ‘circa’ referring to ancient dates, the brand drew inspiration for their name and uses natural vinegar in their pickles to enhance their flavour and keep them preservative free with a long shelf life.

Circa Pickles & Condiments is a brainchild of Yachika Chopra, who drew inspiration from her late mother’s (Poonam Chopra) recipe journals and decided to showcase them for others to relish. Yachika grew up in Bareilly and spent her childhood playing in ‘aangans’ adorned with many martabans filled with delicious pickles. As she grew she developed her palate travelling the world but something was always missing. The idea of circa pickles struck her when one day she opened up a jar of pickles made by her mother and she was instantly transported back to her childhood. She was astonished to realise that the pickle tasted just the way it used to 30 years ago. It was as if the family recipes had made time stand still. And there was no turning back for Yachika from that point.

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Circa today offers pickles & condiments that are made using traditional family recipes that have been perfected for over three generations. Driven by an all-female production team, all their products are made without preservatives and are 100% natural because the acidity of the vinegar used prevents any spoilage and lends a nice tangy flavour at the same time.

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Their vision led them to develop a line of products that are unique in their flavour profile. They don’t use the same run-off-the-mill traditional pickling spices found in mass-produced commercial brands of pickles.
Their company is 100% vegetarian and all their raw materials are sustainably sourced. It is their mission to purchase raw materials from other small businesses and support them. All production is carefully timed to reduce carbon emissions and bring you only the freshest ingredients. All their pickles are made using the highest quality ingredients and are free of any colours, additives, chemicals or preservatives & made in cold-pressed oils ensuring you a great taste each time without any concerns.

Circa 1

So grab your bottles of pickles now from www.eatcirca.com or

Whatsapp at 8261885443 to place your orders. You can also connect with them via social media

Instagram: @circapickles | Facebook: @circapickles

AditI Malhotra
AditI Malhotrahttps://foodandhospitality.incrediblegoa.org/
Having covered more than 1000 restaurants and hotels across the country and globe, Aditi found her passion for food and travelling right in her childhood. At a later stage, travelling for work only fuelled this passion further and she started documenting her experiences as a food and lifestyle blogger 12 years ago and since then there has been no looking back! A woman who wears many hats, she holds a dual MBA degree in Mass Communications & Event Management from NIM and has 22+ years’ experience in marketing. She specialises in designing and executing marketing campaigns for brands, content management and digital media. Aditi moved to Goa 5 years ago after quitting her high profile job as AVP Client Servicing with Candid Marketing & DGM Strategy with Percept before that. Today she successfully manages social media and marketing for a handful of brands and enjoys planning events & weddings too. Experimenting in the kitchen and trying her hand at mixology is what she loves and in fact, it’s the combination of both that made her win the title of Mahou Maestra Chef in 2019 where she had to prepare a dish using beer. Single mother to a smart 18-year-old boy, you will either find her at home in pyjamas, working on her laptop and spending time with her family or all decked up to check out the new restaurant in town!

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