At the prestigious India Star Awards 2024, organized by the Government of India, Cheers Group marked a historic moment of pride as its flagship product, Van Louise Premium XO Brandy, clinched a coveted National Award.
Van Louise Premium XO Brandy seamlessly blends the sophistication of French artistry with the rich heritage of Indian craftsmanship. This extraordinary creation is an elegant fusion of rare, aged French grape spirits and exotic flavours, delivering a royal sensory experience. Its deep amber hue and luxurious aroma pave the way for an indulgent tasting journey, enhanced by its striking diamond-cut bottle that exudes French grandeur and aristocratic charm.
India, the world’s second-largest brandy market, accounts for 39% of global consumption. Within the country, the premium brandy segment is experiencing remarkable growth, expanding at five times the rate of the overall brandy category.
Cheers Group, under the visionary leadership of its founder, Dr. Mohan Krishna Balivada, and CEO, Ashwin Balivada, has become synonymous with luxury in the beverage alcohol industry. Renowned for iconic brands like Kadamba Single Malt Whisky, the group boasts an impressive portfolio of ultra-premium spirits that have garnered over 200 national and international accolades. With a valuation of INR 700 crores, Cheers Group is now attracting international equity investors as it sets its sights on global expansion.
“We are deeply honoured to receive this prestigious National Award,” said Dr. Mohan Krishna Balivada. “Our dedication to quality and consistency has been pivotal as we position Van Louise Premium XO Brandy as a contender on the global stage.”
The brandy’s creation involves meticulous craftsmanship, including ageing in oak casks and blending French and Indian grape spirits with a touch of grain spirit. The result is a symphony of woody undertones, fruity hints of pear and apple, and a palate enriched with notes of raisin, vanilla, and honey.
Dr. Mohan Krishna Balivada, the world’s first alco-bev marketing doctorate, remarked, “Each bottle is a testament to our unwavering commitment to excellence, offering brandy enthusiasts a truly euphoric experience.”
CEO Ashwin Balivada added, “Van Louise Premium XO Brandy strengthens our premium portfolio and reinforces our commitment to capturing a larger share of the brown spirits category. This achievement is a milestone in our growth journey.”
Brandy, traditionally enjoyed as a winter warmer, has found year-round popularity in southern India, where its complex fruity aromas and smooth, velvety texture are celebrated. Van Louise Premium XO Brandy elevates this experience with its luxurious packaging—an intricately sculpted diamond-cut glass decanter that symbolizes exclusivity and prestige.
Priced at ₹1,610 in Goa and ranging up to ₹3,300 in other states, this exceptional spirit is a testament to the craftsmanship and innovation that define Cheers Group. Van Louise Premium XO Brandy not only raises the bar for luxury in the Indian spirits market but also sets a new standard for excellence on the global stage.
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