Godrej Yummiez, the ready-to-cook brand by Godrej Foods Ltd., has unveiled the second edition of India’s Frozen Snack Report, comprehensively analysing the nation’s evolving snacking preferences. Presented at the prestigious India Food and Beverages Awards 2024, hosted by the Food Bloggers Association of India (FBAI) in Goa, the report delves into key insights that decode how modern India snacks, are driven by convenience, taste, and changing lifestyles.
Building on the foundation of its inaugural study, the STTEM 2.0 report—anchored in the five pillars of Safety, Technology, Taste, Ease, and Mood Uplifter—examines the perceptions, myths, and realities shaping frozen snack consumption in India today. Conducted by YouGov with input from 2,004 respondents across varied demographics, the research highlights growing consumer trust in frozen snacks, with 57% of Indians viewing them as safe and 67% favoring products from trusted brands.
Transforming Snacking in Modern India
Speaking on the occasion, Abhay Parnerkar, CEO of Godrej Foods Ltd., remarked:
“The frozen snacks category is undergoing a remarkable transformation in India. The STTEM 2.0 report enables us to better understand consumer behavior and preferences, helping us align our offerings to meet their evolving needs. These insights not only benefit the industry but also bolster trust and demand for Godrej Foods’ range of frozen snacks.”
The report underscores the versatility of frozen snacks, revealing that over 53% of Indians now incorporate them into their daily diets, whether as a quick indulgence or a convenient meal solution. From festive celebrations like Diwali and Eid to intimate binge-watching sessions, frozen snacks have seamlessly integrated into India’s culinary tapestry, catering to diverse occasions and moods.
Key Consumer Highlights
- Safety:
- 67% of consumers trust frozen snacks from reliable brands.
- 57% believe frozen snacks are safe for consumption.
- 35% want manufacturers to emphasize preservative-free production.
- Technology:
- 72% prefer frozen snacks due to their ease of heating or microwaving.
- 51% are aware of the IQF (Individually Quick Frozen) method, which ensures quality preservation.
- Taste:
- 51% rate frozen snacks as delicious.
- 44% believe they rival restaurant-quality taste.
- Ease:
- 69% credit frozen snacks for reducing dependency on housekeepers.
- 71% note that convenience has encouraged more men to cook.
- 59% of parents find frozen snacks a practical solution for hungry children.
- Mood Uplifter:
- 67% consume frozen snacks based on their mood.
- 41% associate snacking with celebratory moments at home.
Changing Lifestyles and Culinary Trends
Chef Amrita Raichand, a renowned culinary expert, highlighted the cultural resonance of snacking in India:
“Snacking in India is about more than just food—it’s about connection. Whether sharing plates during festive gatherings or bonding over tea, snacks hold emotional value. Frozen snacks have evolved into a convenient solution for those who can’t always cook from scratch, offering the joy of home cooking without the effort. It’s heartening to see 57% of Indians embracing them as safe, versatile, and delicious options that suit our fast-paced lives.”
Conducted across 16 cities including Mumbai, Delhi NCR, Pune, Kolkata, and Bengaluru, India’s Frozen Snack Report 2024 offers a detailed perspective on the growing acceptance of frozen snacks, shedding light on the interplay of tradition, convenience, and innovation shaping modern Indian kitchens.
In the fast-changing culinary landscape of India, frozen snacks are no longer merely an alternative—they are a dynamic bridge between taste, tradition, and contemporary convenience.
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