Secret Island Single-Malt Whisky, retailing at $105 for a 700ml bottle, boasts an impressive 46% alcohol content, a rare attribute among luxury Scotch whiskies. This exquisite Indian whisky recently earned the prestigious Gold Medal at the 2024 Spirits International Prestige (SIP) Awards in California, USA. The high-profile judging panel, comprised of real consumers, recognized Secret Island for its outstanding craftsmanship and world-class quality, highlighting its commitment to purity, precision, and the finest ingredients.
The SIP Awards is the world’s only internationally recognized spirits competition featuring real consumers on its judging panel. Secret Island Single-Malt Whisky competed against more than 1,300 brands from 56 countries, judged by 302 spirits enthusiasts based on international quality, aroma, taste, and finish.
Dr. Mohan Krishna, founder of the Cheers Group and the world’s first liquor marketing doctorate, expressed his pride: “It’s a moment of great pride for our Secret Island Single-Malt Whisky to receive international accolades and grand global recognition at a major international spirits competition.”
Ashwin Balivada, CEO of Cheers Group and a Cambridge University Business Management graduate, added, “These awards are a true honor and a testament to the very reason Secret Island Single-Malt was launched in India and international markets – to be a luxury brand of choice while offering a super-premium experience to our consumers worldwide.”
The Cheers Group, India’s super-luxury spirits conglomerate, boasts a portfolio of signature brands that have garnered close to 200 prestigious awards. Valued at approximately INR 600 crores, the group has attracted significant interest from strategic international capital funds seeking to invest in this successful premium single-malt whisky producer.
Dr. Divya Balivada, Global Creative Director of Cheers Group and an Edinburgh University MBA graduate, remarked, “It’s a huge honor to be recognized at the SIP Awards because it’s the only competition where the judges are real valued consumers.”
The Secret Island decanter, a blend of fine art and magical bliss, is designed to captivate the home entertainer. Encased in a luxury wooden travel case, the bottle’s gentle curvature amplifies its sculptural quality, enhancing the overall whisky experience. Truly, Secret Island offers stunning whisky at an exceptional price—escape to the ‘Secret Island.’ Cheers!
Discover more from Incredible Goa Food and Hospitality
Subscribe to get the latest posts sent to your email.
